What is Organic Traffic?

Organic traffic is a big deal in the world of digital marketing. It means visitors who find your website through free, or “organic”, search results. In other words, they found your website by typing in a keyword related to your business on a search engine like Google, and your site popped up.

Breaking Down Organic Traffic

Organic traffic refers to visitors that land on your website as a result of unpaid (‘organic’) search results. These visitors find your website after using a search engine like Google or Bing, but not clicking on a paid advertisement to get there. Instead, they’re led to your site because it appeared as a relevant result for their search query.

This means that organic traffic is primarily a result of effective Search Engine Optimization (SEO), which is the practice of optimizing your website’s content and structure to improve its ranking on search engine results pages (SERPs). The higher your website appears on SERPs, the more likely you are to receive organic traffic.

How is Organic Traffic Different from Other Types of Traffic?

Organic traffic differs significantly from other types of traffic, including direct, referral, social, and paid traffic.

• Direct Traffic: Direct traffic occurs when a visitor manually types your website’s URL into their browser or clicks on a bookmarked link. Unlike organic traffic, direct traffic isn’t influenced by search engine rankings.
• Referral Traffic: This type of traffic comes from users clicking on a hyperlink on another website that leads to your website. This differs from organic traffic, which relies on search engine rankings and doesn’t require third-party websites.
• Social Traffic: Social traffic refers to visitors who come to your website from social media platforms. Like referral traffic, social traffic isn’t influenced by search engine rankings, making it distinct from organic traffic.
• Paid Traffic: Paid traffic refers to visitors who arrive at your website through paid advertising, such as Google Ads or social media ads. While organic traffic is earned through effective SEO, paid traffic is essentially bought.

Here’s why organic traffic is a big win for digital marketers:

• Saving Money: Organic traffic is basically free. Once your website is set up for SEO, you keep getting organic traffic without needing to pay for each visit.
• Reaching the Right People: Organic traffic often hits the mark better than other traffic types like paid or social media traffic. This is because people finding your site organically are already looking for info related to your business. So, they’re more likely to be interested in what you have to offer.
• Building Trust: Many people trust organic search results more than paid ads. They think these results are more likely to give them the info they want without trying to sell them something. This can help build your brand’s reputation and increase the chances of turning visitors into customers.
• Long-Term Results: Organic traffic doesn’t stop once your SEO is done. Because search engines keep updating how they rank websites, your site’s ranking can keep getting better.
  
  

In short, organic traffic can really help your website shine. By understanding what it is and how it works, you can use SEO to bring in more organic traffic and meet your digital marketing goals.

Here are a few easy tips for getting more organic traffic:

• Make great content that your audience will find interesting.
• Use keywords on your website that people are likely to search for.
• Get other high-quality websites to link to your site.
• Keep your website fresh with new content.
• Use social media to show off your website and content.
  
  

By following these tips, you can make your website more visible in search engines and bring in more organic traffic. That means more people seeing what you have to offer and a better chance of meeting your marketing goals. Of course Throttle SEO is always here to help! Contact us to learn more about what our SEO services can do for your brand.